The Art of Fashion
What does fashion mean to you? Coco Chanel once said, “Fashion is not what exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Since we are at the closing of Paris Fashion Week, I thought this would be the perfect time to address the overall idea of the fashion portrayed in runway shows and editorials.
When I am out with friends, who are not in the fashion industry, I often hear baffled comments concerning a designer’s show or fashion spread. “How could someone wear that?” and “Who could afford that outfit?” they’d question. What most don’t realize is that while designers want to sell their clothes, runway shows and editorials are meant to inspire or create a buzz about their brand. Rick Owens’ recent Spring 2016 “human backpack” runway show is the perfect example. Models strutted their stuff down the catwalk in new designs carrying another model strapped to their body. Although a silly concept, the show created a huge buzz about the brand and was deemed “the spectacle of the season” by Vogue.com. Rick Owens is not asking us to go throw a friend on our back and walk about town, but he is giving way to a more broader idea of thinking outside the box.
Similar to most runway shows, fashion editorials are works of art. Flipping through a fashion spread in a magazine is just like walking into an art gallery full of breathtaking paintings, but they use different forms of medium to project fantasies and inspire others. That’s why I love wardrobe styling for an editorial. Depending on the project, my imagination can run wild. I am able to create exaggerated outfits carrying hefty price tags that may not be seen on the norm walking down the street. Not all stories are full of eccentric looks though. There are actually a ton of wearable ideas. However, for those editorials where you may see a model wrapped in clear plastic, a diamond encrusted face mask, or a dress made of meat, don’t take it literally. Absorb what you can. Take a single painting for instance. When you look at it you don’t critique it on the type of paints that are in the piece. You simply step back and try to grasp the meaning behind it. Maybe the fashion editorial will inspire you to get a clear raincoat? Or maybe there’s a more abstract idea that you take in. Whatever it might be, allow it to open your eyes to a new way of looking at fashion and dressing. Let it inspire you.