THE PROFESSIONALS COLLECTION | FRUIT OF THE LOOM CAMPAIGN

The Professionals Collection project has to be one of my most unique and time consuming, yet rewarding assignments. The goal was to create 3 distinctive looks: The Business Time, The Country Clubber, and The Trail Blazer look, which would be made into sweat suits. These outfits would give men the ability to wear a fashion statement, but also something their friends could get a good laugh at. The Crispin Porter + Bogusky creative team gave me direction, but it was my job to find the perfect pieces to get their point across. Therefore, I focused on pulling brighter colors, which would show up best on the fleece, and funny details including pleated pants, bow ties, pocket squares, cuff links, etc. I ended up with nearly 40 outfits to choose from including 7 sport coats, 15 bowties, 15 ties, 20 shirts and the list goes on. Since the photographer captured every detail in looks, everything had to be perfect down to the sport coat opening where the belt showed through. I am absolutely thrilled with the way the sweat suits turned out and I believe the public did too. The Professionals Collection ads (including hilarious videos) received a ton of buzz all over social media as well as some great press in publications like AdWeek. | Ad campaign by Crispin Porter + Bogusky for Fruit of the Loom